About
A channel about how watches work.
Inside the Movement explains watch mechanisms in short, low-poly 3D reels. Each one answers a single question (how a chronograph starts and stops, why a dive watch has a helium valve, how a GMT keeps two time zones) by showing the parts doing the work.
Everything is modelled and animated in code. Gears share a module and mesh at the right centre distances, the power path runs from barrel to balance the way it does in a real movement, and every watch is an original design.
Media kit
The numbers so far.
As of 12 Nov 2026. We launched on 26 October 2026.
- Instagram followers
- 2,805
- Instagram views, all reels
- 396,139
- Best reel
- 193,724
- Explainers watched
- 49–58%
“How a mechanical watch works”: 2,490 saves, 2,949 shares
of each reel, on average
Four reels a week (Monday, Wednesday, Friday and Sunday), on Instagram, TikTok, YouTube Shorts.
Get in touch
Work with watches? Let's talk.
If you make watches, sell them, repair them or work with them in any other way, and there's a mechanism you'd like explained or an idea to work on together, write to us.
Or email [email protected].